Billy Howerdel, the A Perfect Circle songwriter/multi-instrumentalist whose recently released album, What Normal Was (Alchemy Recordings/BMG) is a nod to the music Howerdel was influenced by, post-punk and new wave, has released a Mynxii White (Korn, Andy Black, Tinashe) directed video for the song “Ani” (LINK).
The four-plus minute film utilizes low-key lighting, giving the dramatic story line an eerie wash of ambient street lighting. The fiery narrative is juxtaposed with footage of Howerdel recounting the story via the song’s lyrics.
“Ani” is the latest in a series of visually striking videos for What Normal Was. Renowned fashion photographer Jordan Hemingway created the goth-infused clip for “Free and Weightless” (LINK), while Rizz from Vowws oversaw the video for “Poison Flowers” (LINK), largely black and white clip that expanded on the album artwork.
In addition to the release of the new video, Howerdel has teamed with Revolver to release What Normal Was as part of their ICONS Series (LINK). The Icons series feature six hand-numbered, 180-gram vinyl variants of the album with the limited-edition release including an NFT featuring 360-degree motion album art, and an embedded, scannable NFC tag that has full details on the edition. 330 copies are being made available today at 1 pm eastern.
The 10-song What Normal Was has earned international accolades. BBC Radio 1 Rock Show host Daniel P. Carter said: “If you’re a huge fan of A Perfect Circle, you’re gonna love it hands down. Has shades of A Perfect Circle in there but also a lot of his early influences really coming through like The Cure, Depeche Mode, Echo & the Bunnymen”. Loudwire noted that Howerdel “paints a haunting visual with a dark palette” and Consequence described the sound as “electronic influences peer through… which percolates beneath ethereal guitar passages and Howerdel’s soothing vocals”.
What Normal Was can be streamed or purchased here: LINK.