Today, (September 9th) U.S. rock giants Icon For Hire share the video for their new single ‘Shadow’ following the announcement that they will be special guests on The Rasmus’ European tour. The latest single, ‘Shadow’ is taken from their upcoming album ‘The Reckoning’ due for release on September 30th via Kartel Music Group. Watch ‘Shadow’ Here – Pre-order ‘The Reckoning’ Here.
Following The Rasmus’ Eurovision entry earlier this year, Icon For Hire will be joining the Finnish band across their European dates this Autumn. Full Dates below. This announcement comes alongside the band releasing their explosive new video for ‘Shadow’. The track deals with “the ugly part of ourselves we try to suppress and hide, but what if we embraced them?”, says lead singer and songwriter Ariel Bloomer. Digging deeper into the creative process of songwriting for the track, Ariel adds; “I’m in this space right now where I’m learning not to be ashamed, apologetic or resistant. To accept those dark parts of myself as *me*”.
‘Shadow’ follows the release of heavy cut ‘Breakdown’ and continues to build on the momentum gained by a string of singles and video releases ahead of their forthcoming new album ‘The Reckoning’. Icon For Hire introduced the harder-edged sound and aesthetic of the upcoming album, which they defined as “grittier, louder, larger” with the bruising single ‘Ready For Combat’ – described by Rock Sound as “a bold and belligerent piece of hard rock chaos” -the track alongside its high-powered music video has been steadily climbing the US radio chart. While the raging second single ‘Dismantled’ – has become the band’s fastest growing music video.
Co-written with Breaking Benjamin’s Keith Wallen and mixed by Joe Rickard of In Flames and Red, ‘Shadow’ is the first track Icon For Hire felt would benefit from the help of an outsider. “We had the chorus and most of the vocals written, we got together with Keith to finish it out. He was able to help move some of the pieces around, and helped us demo out the structure. It was our first time working with him and it went really well”.
Following up on the Rock Sound and Kerrang! Radio supported album ‘Amorphous’, Icon For Hire’s upcoming album ‘The Reckoning’ is set to break more records for the completely independent band. Since forming in 2007, Icon For Hire – composed of singer Ariel Bloomer and guitarist Shawn Jump – have quietly amassed a legion of fans. With 250 millions global streams to date and nearly 1 million followers across social platforms, Icon For Hire are no longer the sleeping giants of the modern rock scene. Having sold over 120,000 albums to date through their completely independent set up, they are one of the most successful direct to fans stories. Continuing to build their legacy on their own terms, unapologetically forcing all to take note that they aren’t going anywhere any time soon, with ‘The Reckoning’ Icon For Hire are embracing their self funded freedom.
Icon For Hire New Video ‘Shadow’ is out now – Watch The Video For ‘Shadow’ Here. Icon For Hire upcoming album ‘The Reckoning’ out Sept 30th – Pre-order ‘The Reckoning’ Here.
Icon For Hire EU tour supporting The Rasmus starts on September 30th – check the full dates below.
ICON FOR HIRE SUPPORTING THE RASMUS EU TOUR:
September 30th @ Helsinki Ice Hall (Helsinki, FI)
October 10th @ Markthalle (Hamburg, DE)
October 11th @ Metropol (Berlin, DE)
October 12th @ Proxima (Warsaw, PL)
October 13th @ Klub Kwadrat (Krakow, PL)
October 14th @ Taubchenthal (Leipzig, DE)
October 15th @ Forum Karlin (Karlin, CZ)
October 17th @ Barba Nera (Budapest, HU)
October 18th @ Brauerei Ottakringer (Wien, AT)
October 19th @ Neue Theaterfabrik (Munchen, DE)
October 21st @ Fabrique (Milan, Italy)
October 22nd @ Bierhubeli (Berne, CH)
October 23rd @ La Maroquinerie (Paris, FR)
October 24th @ Rockhal (Esch-sur-alzette, LUX)
October 25th @ Kulturzentrum Schlachthof (Wiesbaden, DE)
October 27th @ Live Music Hall (Cologne, DE)
October 28th @ Patronaat (Haarlem, NL)