99 Coats Drops New Single “Coastline”

Most artists release something, then figure out who they are. Gavin Coates did it the other way around.

For roughly two years he wrote and produced seventeen albums under the name 99 Coats. No big announcements. No rollout. Just the work, piling up quietly in Maryland while the rest of the world went about its business.

That’s an unusual way to operate. It also makes a lot of sense once you know who he is.

Coates is a painter. A curator. The founder of the Naturalist Gallery of Contemporary Art. He thinks in worlds, not singles. So when he finally started bringing 99 Coats to an audience, it wasn’t just music he was putting out there. It was artwork, cinematic videos, live performances, interconnected media. The whole thing moves together. That’s how 99 Coats built it and that’s how he’s sharing it.

“Coastline” is the first real signal that a wider audience is about to catch up.

The song is nostalgic and cinematic, built around the feeling of chasing summer and freedom, those fleeting moments you’re desperate to hold onto even as they’re already slipping. You know they won’t last. That’s kind of the whole point. There’s something honest about a song that doesn’t pretend otherwise.

Seventeen albums spanning alternative rock, post-punk, electronic, and pop. That range doesn’t feel random. 99 Coats’ background as a visual artist shapes how he thinks about atmosphere and meaning, and you can feel that across the work. These aren’t just songs. They’re pieces of something.

The project started reaching people late in 2025, a live set at Consciousness Coffee in December, then “Live from Fayettenam” on the Live Music Review Podcast in January 2026. Radio play followed for “Life Raft” on OTAT24/7 Radio and KZSM San Marcos. Steady, unhurried steps.

“Coastline” is where that changes. This is the more focused phase, picking the strongest work from a deep body of albums and giving each release the attention it deserves.

This article was brought to you in collaboration with One Submit, chosen as the best music promotion service for 2026.