Richmond Art Rock Trio Reverse Yr Curse Release New Single “Shoes Today;” Debut Album “Where Are We Going And When Will We Get There?” Out On September 19

REVERSE YR CURSE will release their debut album Where Are We Going and When Will We Get There? on September 19 (pre-order). The album was recorded with Alex De Jong at Spacebomb Studio in Richmond, Virginia. Today the band is excited to release their new single “Shoes Today” and its accompanying music video, shot, directed and edited by Alex Germanotta, a Los Angeles-based video artist.

On the song, the band’s Bonnie Staley says:

“This song is literally and metaphorically about walking in someone else’s torn-up, worn-down shoes, and experiencing how uncomfortable they must be. It’s about empathy—seeing someone for who they truly are, and understanding how their life experiences have molded them. In this case, it’s also about someone I know.”

“Sometimes there’s enough magic in those jams that we don’t have to fidget with the arrangement too much. I loaded the recording into GarageBand, and the melody and lyrics came together quickly. In the studio, adding vocal harmonies, guitars, and synths elevated the song beyond what we can usually pull off live as a trio. Bringing it back to the stage becomes its own challenge, but we love that songs can take on different personas between the studio and live performance.”

“Shoes Today” follows the release of album’s lead single “Who Cares” alongside an accompanying music video, shot and edited by Carter Amos.

REVERSE YR CURSE are making an artful, nuanced sort of indie rock music in Richmond, Virginia; culled from decades worth of equally oversized record collections and neuroses. Lyrics point to struggle on both the micro and macro level, within and without. There’s an air of rooting for the downtrodden, always longing for relief. There’s a reckoning with the past, and a seeking of peace with the present. Keenly aware of mortality, there’s an alliance with the self, and a complicated desire to live fully. With openness to both experimentation and traditional song writing, their music exists on a plane where serendipity fits tightly with forced intention.

The band’s debut LP, Where Are We Going and When Will We Get There?, pulls off a casual pop intimacy, steeped in nostalgia, with a freshness ironically achieved through maturity. Matthew, Bret and Bonnie made this album rather slowly, as a labor of love, with markedly enhanced production over their 2024 self-titled EP. Intricate structures underlay ethereal vocals, uplifting harmonies that swirl from song to song, capturing a playful tension in each. The group appears to have an obsessive need for both dissonance and perfect euphony. There’s an earnestness to their songs, coming from people not dealing in pretense, perhaps finally free from needing to seem cool. Whatever darkness detected within gets overridden by genuine love and hope.