Aly G – Build It Up

“Build It Up” is a debut single by Aly G. It’s a socially conscious track that speaks about and criticizes gentrification in Brooklyn. The artist spares no words about the current urban renewal trend, and you’ll immediately notice it through her clever lyricism. Soundwise, Aly G experiments with significant eras of hip-hop music, as she flawlessly incorporates all the vital elements of this renowned music genre. You’ll immediately notice how every segment of “Build It Up” carries various instrumentations that defined the eighties, nineties, and contemporary hip-hop music. It’s a comprehensive collection of skillfully assembled instrumentations that will appeal to all the true fans of the genre.

Of course, Aly G‘s storytelling lyricism, vivid descriptions of people, places, locations, and issues about changing the visual and cultural identity of Brooklyn are the centerpiece of the song, while the expertly composed instrumentations serve as an adequate backdrop. You’ll hear how catchy synth melodies, harmonies, and other sonic articulations perfectly match robust basslines that provide more than necessary heaviness, clarity, and depth. Every detail indicates that Aly G is an experienced artist who possesses tremendous knowledge about hip-hop music and culture, as she incorporates versatile elements that resemble something you could hear on the hip-hop scene in the past forty years. Still, she also thought about modern sound, and there are some sonic ingredients and maneuvers that spice and enhance “Build It Up” on an entirely new level.

The artist thought about beats as well. The wisely composed rhythmic sequences based upon energetic, dynamic, well-accentuated electronic beats, breaks, and other percussive acrobatics define the groove and pace, but also keep all the samples, keys, basslines, and other sonic articulations in lines. Every segment of the song showcases Aly G’s writing, composing, and producing abilities. There are no doubts that she’s one of the most creative and talented hip hop artists whose ideas and musicianship go beyond comprehension so many times during this song. You should check out “Build It Up” as soon as possible. The single is available on all streaming platforms.