unpeople Sign With SharpTone Records; Share New Single & Video “smother”

unpeople have announced their signing to SharpTone Records. The four piece, who toured alongside labelmates BETTER LOVERS recently, have also revealed the video for their debut single “smother,” which was debuted on Alyx Holcombe’s BBC Introducing Rock Show earlier this

Frontman Jake Crawford comments on the new single, saying, “‘smother’ is a song born of unfiltered introspection and sheer desperation. The intentionally prying first line ‘Are you being honest with yourself?’ was more of a question to myself, let alone the potential audience. Myself and [guitarist] Luke [Caley] were certainly ‘feeling the pressure’ at the time of the song’s inception. Having come off the back of two massive breakups, one band and one personal, we were literally scrambling for ‘something to live for.’ Lyrically, it was a collaborative effort. Luke came up with the chorus, which I immediately connected with. It then inspired me to really dig into the suffocating feeling of being at a complete loss of direction at the time. The rest came relatively easily as we were certainly in similar boats, albeit from slightly differing perspectives.”

In relation to signing to SharpTone Records, the band says, “Since the inception of unpeople, SharpTone was at the top of our list in terms of who would be our dream label to work with. We have such respect for the team and what they do. It is evident to us that they are equally as passionate about the music as we are. We are extremely excited to be part of such an awesome roster and feel very privileged to be able to call SharpTone our home.”