London based multi-instrumentalist SANDS released his first full length EP ‘The World’s So Cruel’ on 13th October 2023.
‘The World’s So Cruel’ is a collection of songs where SANDS puts the emphasis on an uplifting pop flavour drawing inspiration from American music and imagery, often filtered through a European attitude. Alongside the album SANDS drops the focus single of the LP – ‘Horizon’. On the single SANDS said “It’s inspired by the seaside and all it triggers to the senses, the empowering blue all around you. Even just the thought of lying in a bed somewhere. I wasn’t sure how it would have come out, as except from the song itself and the outro guitar I hadn’t written any part, so a lot came out in the studio when doing it. To me this gives it spontaneity and makes it sound fresh”
Since 2017, SANDS has released EPs and singles ‘Sands’, ‘Let’s Run / Echoes’, ‘Waves Calling’, ‘Tomorrow’s Gone / Burning Man’,and ‘Nothing Can Go Wrong’. ‘Transmission’ – the first single from the album garnered support from Steve Lamacq on his New Music Fix show which airs on BBC Radio 6 Music.
On the album SANDS said “The World’s So Cruel comes out as the result of assembling the most pop songs I had, with no real concept keeping them together but just the idea of putting out a good collection of songs. A bit like they used to do in the 50’s and 60’s, I’ve tried to embrace that attitude regardless of some stylistic differences between some of them”
Andrew Sands (SANDS) quickly became obsessed by records as a teenager and started playing drums and guitar, later on getting into the recording and engineering side. His musical influences comprise of the aforementioned Neil Young, along with other greats in Bowie, The Smiths, David Lynch, Talk Talk, and Echo and the Bunnymen, resulting in an arrangement of rock ‘n’ roll, psychedelia, and pop elements throughout his music.
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