Forever, For Now Drop Video For “If You Think This Has A Happy Ending, You Haven’t Been Paying Attention”

Texas-based, metal outfit Forever, For Now has released their latest single “If You Think This Has A Happy Ending, You Haven’t Been Paying Attention” (IYTTHAHEYHBPA). “IYTTHAHEYHBPA” is the second single from the group’s two-track EP Overthroned, which also features the titular track that shares the name of their latest EP.

While the high-velocity track and accompanying video speak for themselves, the darkness of the lyrics relays the anguish the group experienced as a unit from the loss of Jared’s father passing away and his long-term relationship ending simultaneously. “He let out his frustration through the music and lyrically expressed it heavily about his toxic relationship and the grief of losing someone at the same time,” the band shares. 

The band continues, “Regardless, of how a person appears on the outside you never know what’s truly going on in their life. There’s always more going on behind the scenes, and sometimes things don’t turn out the way they seem. Be it somebody whose life just gave them the biggest unexpected downfall yet, or somebody being left alone when promised otherwise. Life isn’t a fairy tale like movies and social media make it appear. If you think this has a happy ending, then you haven’t been paying attention.”

The video for “IYTTHAHEYHBPA” was directed by Trey Sullivan. While the video appears clean-cut and simple, it represents the chaotic and fiery nature of the track’s central theme and underlying message of toxicity and loss.  

“The title was very hard to think about but also we wanted to give a nostalgic feel by having a corny long title song from 2009, then we came across a quote that perfectly resembled what was the song about so then we stuck to it,” the group shares of the track.

“IYTTHAHEYHBPA” was produced by Jared Robles and Brandon Layne of Arktic Studios, engineered and mixed by Jared Robles, and vocal mixing and mastered by Brandon Layne.

Forever, for Now hail from Wilson County, Texas. Their music consists of grand choruses, hard-hitting drums, melodic/progressive-filled riffs, and sensational screams. 

Forever, For Now is ready to ignite the fire with their music along with their debut EP titled A L P H A, which is now streaming. In July 2021, the band released a single titled “Cloak & Dagger” in response to the unfortunate events that took place in 2020 and how they held an immense effect on everything. This meant reflecting on what changes impacted them the most, not only within themselves but within society as a whole. While writing, it came from a place of grave frustration and their music authentically reflects that. The track leaned into darker, more theatrical sounds than their previous works, and the results resonate with them as a band. 

In April 2022, the group released an experimental track “Overthroned,” which explored different themes to incorporate into a more unique sound compared to previous music. Instrumentally the song brings aggressive energy like “Cloak & Dagger” with an upbeat style similar to “Alpha.”