Of Virtue Release Video For Hypocrite

US metal quartet Of Virtue have unveiled their powerful new single / video ‘Hypocrite’ via Arising Empire Records.

Produced by Andrew Baylis (Sleeping With Sirens) & Evan McKeever (VRSTY), mixed and mastered by Dan Braunstein, known for his work for Spiritbox, Dayseeker, Volumes, and visualised by Dana Willax & Orie McGinness (Bad Omens, Wage War, Kingdom of Giants), this blistering new track hits you straight in the face and leaves no doubt that this four-piece is on the cusp of blowing up.

The band comment: “‘Hypocrite’ is all about the negativity building up inside of us. Everything that you hate about yourself, looking at you in the mirror. We know who we are but we refuse to change, eroding our potential by burning bridges in the meantime.”

Of Virtue combine an eclectic taste for the melodic with a catchy and ethereal foundation in heavy music, a penchant for punishing breakdowns, and immolating riffs. They define themselves as a multifaceted, diverse and engaging act that draws on influence from metal and alternative music of all genres to create something that any type of fan can fall in love with.

Progression, or more generally, change, is a constant in music; in order to adapt and survive, you must grow and develop – and no band knows that more than midwestern metal act Of Virtue.
What began as a humble, promising metalcore act born from the blistering chill and barren fields of mid-Michigan, erupted into an internationally recognised and critically acclaimed alternative powerhouse. From opening slots on regional metalcore tours to reaching #28 on Billboard’s Current Hard Music chart, performing in over 30 countries across three continents and accruing a staggering six million streams on Spotify alone, Of Virtue’s growth is nothing short of jaw-dropping.

Of Virtue were formed in 2008 and catapulted themselves into the Michigan metalcore scene in 2009 with their debut EP To Breathe Again. Combining elements of melodic hardcore and metalcore into a mosh-friendly and energetic amalgam, the band almost instantaneously cemented themselves as a staple within their local scene.

In the months that would follow, the band would create and release their debut full-length record, Heartsounds (2011), followed by an extensive regional touring cycle. Heartsounds saw Of Virtue expand on their sound with lyrics speaking of positivity and determination, all of which was underscored by a blend of metalcore that was both vicious yet passionate and inspiring. By 2015, the band would release Salvation, a sprawling and ambitious example of meticulous melodic metalcore which would earn them nationwide attention as a promising, prodigally talented metal act. Shortly thereafter, Of Virtue released their third full length record, What Defines You in 2019.

What Defines You saw a marked incorporation of alternative rock and hard rock into their backbone of bold, robust metalcore with an overwhelmingly positive message. The result was a release that would launch them into the stratosphere of heavy music. Even in the setting of a global pandemic, Of Virtue continue to blossom worldwide, accruing new listeners and fans in countries tens of thousands of miles away and expanding their reach even in a time where live performances were all but impossible.