Belgian powerhouse SONS today release the new single and accompanying video, “Do My Thing”. The first new music taken form their new album Hallo, set for release later this year.
With the prospect of broadening their musical territory for the follow up album to 2022’s Sweet Boy the band contacted Dave McCracken. Known for shaping the groove of dEUS classic The Architect, the British producer has an impressive resume having worked with Stone Roses’ frontman Ian Brown, A$AP Rocky, Beyoncé and Depeche Mode amongst many others. McCracken loved the band’s new demos and, after having made several trips to their hometown to help whip the songs into shape, invited them to record in London.
SONS absorbed his skills and knowledge. “He took us completely out of our comfort zone,” says singer/guitarist Robin Borghgraef. “Do My Thing”, the first single taken from the new album, is based on an unforgettable night out with McCracken and is the fastest-written song written for the record. “It’s about enjoying the moment and just doing your own thing. Sometimes our songs are self-explanatory”, laughs Robin.
“Working with SONS was like working with the power rangers. Each one with a unique skill,” adds an enthused McCracken, “When they morph together, they turn into the ninja storm megazord!”
SONS made a name for themselves in Benelux with their debut album Family Dinner (2019) and saw them touch ground in Germany, France, Switzerland and Greece with the follow up Sweet Boy (2022).
Both albums excelled in full on rock n roll power with big hooks & riffs and sing-along choruses. The band played Rock Werchter, Pukkelpop, Pinkpop, Down The Rabbit Hole, Into the Great Wide Open, Reeperbahn, Trans Musicales and Iceland Airwaves (where they recorded a live session for KEXP). SONS also got invited to support Royal Blood, Wolfmother and Jack White.
Thoughts Words Action 