French artist and musician Camille W. — better known as Helluvah — has released “La nuit américaine”, first track off her much anticipated upcoming album Fire Architecture, due for release on October 25, 2024 via labels Dead Bees, Jarane and Araki Records on CD and all digital platforms. The single is supported by a Music Video directed by BobX.
The song, whose reference to the film is an obvious one (not so much for what it’s about, but because it was shot in Nice, the city in which the artist grew up and whose light she particularly appreciates), refers precisely to the cinematographic technique of “faking” light, but also life and its representation. “The song is about that,” Helluvah comments, ”about the illusions you have or create in a love relationship, just as the film is about the making of cinema, illusions, life. It’s a track for which we also worked a lot on the sound ambiences, precisely to create a whole universe.”
As for the video, it was directed by BobX, the musician and producer with whom Helluvah collaborates. “We were looking for a location that wasn’t necessarily identifiable, and a light that would be reminiscent of the cinematographic process,” Helluvah explains. “Superimpositions, a cottony atmosphere, working with light. BobX lives in the Jura region of France, and as we scoured the surrounding area, we spotted this antenna next to a kind of stone dome that, by being elevated, allowed us to have plenty of sky and be in a ‘neutral’ location.”
“Fire Architecture” is available for preorder at the following link: https://helluvahmusic.bandcamp.com/album/fire-architecture
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