Human Impact Released Video For “Hold On”

Human Impact, the New York-based outfit founded by Chris Spencer (Unsane) and Jim Coleman (Cop Shoot Cop), who recently announced their sophomore album, Gone Dark (Oct. 4, Ipecac Recordings), have released a second single from the upcoming album, debuting video for “Hold On.”

Spencer discusses the concept behind the song: “’Hold On’ is an expression of resistance in the face of a system that’s using convenience and expediency to pry its way into a position of control.”

The accompanying video carries on a visual aesthetic that the band has used since their inception, including their recently released track and video for “Destroy to Rebuild” – an apocalyptic landscape with oversaturated colors and a not-so-subtle commentary on the current state of the world. Spencer and Coleman will venture further into the mix of music and art by performing an ambient noise set on Aug. 15 at Berlin’s Silent Green as part of Beth B’s Now Wave/Glowing exhibition.

The Human Impact arsenal is more formidable than ever thanks to the addition of two more noise-rock veterans: bassist Eric Cooper (Bad Powers) and drummer Jon Syverson (Daughters). Spencer had spent the 2020 COVID lockdown working on a cabin in the East Texas woods and would travel into Austin for informal jam sessions with the pair in the Cooper’s garage. Friendly blasts through vintage Unsane songs ultimately resulted in the rhythm section being fully absorbed into Human Impact.

“Jon and Coop bring incredible musicianship,” Spencer adds. “I feel incredibly lucky to be in a band with Jon. We’ve really clicked from the minute we started playing together. Cooper is awesome, and one of my best friends forever. We have a communication that I won’t have with just anybody. I can’t wait to fucking play this live.”